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A growing local service business · sample performance review
How the days add up
Daily visits · previous 30-day period shown for comparison
Sample days 61–90 · compared with sample days 31–60.
Where people find you
Visits by channel · same selected days
From a visit to a conversation
A simplified journey in this sample scenario
Read daily chart values
| Sample day | Visits | Inquiries | Inquiry rate | Previous visits | Previous inquiries |
|---|---|---|---|---|---|
| 61 | 160 | 5 | 3.1% | 100 | 3 |
| 62 | 163 | 5 | 3.1% | 100 | 4 |
| 63 | 155 | 5 | 3.2% | 109 | 4 |
| 64 | 148 | 5 | 3.4% | 119 | 4 |
| 65 | 147 | 5 | 3.4% | 121 | 4 |
| 66 | 154 | 5 | 3.2% | 116 | 4 |
| 67 | 157 | 5 | 3.2% | 115 | 4 |
| 68 | 152 | 5 | 3.3% | 122 | 4 |
| 69 | 142 | 5 | 3.5% | 135 | 4 |
| 70 | 137 | 5 | 3.6% | 140 | 5 |
| 71 | 143 | 5 | 3.5% | 136 | 5 |
| 72 | 152 | 5 | 3.3% | 128 | 5 |
| 73 | 153 | 5 | 3.3% | 129 | 4 |
| 74 | 150 | 5 | 3.3% | 137 | 5 |
| 75 | 146 | 5 | 3.4% | 141 | 5 |
| 76 | 150 | 5 | 3.3% | 138 | 5 |
| 77 | 162 | 5 | 3.1% | 126 | 5 |
| 78 | 173 | 6 | 3.5% | 120 | 5 |
| 79 | 171 | 6 | 3.5% | 122 | 4 |
| 80 | 166 | 6 | 3.6% | 130 | 5 |
| 81 | 165 | 5 | 3.0% | 133 | 5 |
| 82 | 173 | 6 | 3.5% | 126 | 5 |
| 83 | 182 | 7 | 3.8% | 121 | 5 |
| 84 | 182 | 7 | 3.8% | 123 | 5 |
| 85 | 173 | 6 | 3.5% | 134 | 5 |
| 86 | 165 | 6 | 3.6% | 145 | 5 |
| 87 | 165 | 5 | 3.0% | 147 | 5 |
| 88 | 171 | 6 | 3.5% | 142 | 5 |
| 89 | 173 | 7 | 4.0% | 141 | 5 |
| 90 | 168 | 6 | 3.6% | 149 | 5 |
Channel numbers & metric definitions
| Channel | Visits | Inquiries | Inquiry rate |
|---|---|---|---|
| Organic search | 2,140 | 68 | 3.2% |
| Direct | 1,336 | 36 | 2.7% |
| Referral | 758 | 30 | 4.0% |
| 564 | 30 | 5.3% |
Visits are sessions, not unique people. Inquiry rate = inquiries ÷ visits. Good-fit inquiries and customer wins are fictional stages nested within this sample journey, not a forecast or a measured sales cohort. Deltas compare the same number of days in the immediately preceding period. Inquiry-rate change is in percentage points. Rates use combined totals, not averages of daily rates.
Source: a bundled, deterministic 180-day scenario (90 days plus a 90-day baseline). These numbers never connect to an analytics account, follow a real visitor, or demonstrate an actual client result.
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